This school project required us to create a brand for a fabricated restaurant called CHOYCE. It is a build-your-own salad restaurant with sections for each part of a salad. Because of this, I wanted to use lines and boxes to section off each part using a fun phrase for each section as my target for the restaurant is a younger group of people, but I still want other age groups to understand the concept. The idea of the lines coming from the H, Y, E going in different directions came from the concept of the customer having the “choice” to go in different directions with their salad. These lines are consistent throughout, becoming a graphic element.